Monthly Archives: January 2012

Practical and Beautiful, Why your Living Space Needs Hardwood Floors

StarFloors believes that hardwood floors add a sense of elegance and practicality to your living space. There is a reason why year after year, hardwood floors remain the most popular flooring choice available.

Whether your style is traditional or contemporary, you will be able to create the ambiance you want with a wide selection of quality hardwood floors.

  1. Stability/Longevity: There are very few materials that have been around as long as wood, and as durable as this natural composition. High quality hardwood floors are hard-wearing and tough with durable finishes can easily last many hundreds of years. Improvements in technology over the years have strengthened the stability of this floor.
  2. Easy to Clean: Hardwood floors are very easy to clean because they do not accumulate much debris (dirt and dust) compared to other flooring materials. A little mop or sweep will leave these floors looking spick and span, easy and fast. Especially for families with little kids or pets, it makes the cleaning process doable!
  3. Hypoallergenic: You’re in luck if you are an allergy sufferer! Hardwood floors don’t allow allergens a place to flourish-say goodbye to those mold, mildew, pollen, and/or dust mites.
  4. Variety: Whether your style is traditional, modern, contemporary, etc. hardwood floors can match your style easily! There are many different patterns, textures and colors to fit you and your décor.
  5. Value to your Home: The National Wood Flooring Association reports “In a national survey of real estate agents, 90% said that houses with wood flooring sell faster and for higher prices than houses without wood floors.” If you ever plan on selling your home, hardwood floors are a strong investment.

Phil Kenton, StarFloors Territory Manager’s, offers his hardwood floor pick to you. Visit HERE to view Phil’s pick.

A StarFloors representative wouldbe happy to show you the full line up of Hardwood Floor .Visit for more information.

The Mohawk Santa Barbara Collection

Phil Kenton, StarFloors Territory Manager, gives you the insight on his favorite hardwood floor.

“I like to show my clients the Santa Barbara plank every time we are discussing hardwood floor for their home. Santa Barbara is unique in the prefinished engineered hardwood options in that it offers big selection in stain colors and fantastic value. As a flooring consultant it is extremely comforting to know that if a client chooses Santa Barbara, I know their expectations of beauty will be met and most of the time exceeded. Awesome product at a great price.”

Mohawk Santa Barbara is a beautiful hand sculpted collection of engineered hardwood flooring. The planks are hand scraped and hand beveled, which along with the depth of the wood grain patterns and colors, create a unique textured look.

Santa Barbara is now available in Maple, Hickory and Walnut species in 11 colors. Mohawk uses a new technology in adhesive called, Purebond, in all of its engineered products which is completely formaldehyde free. Casual sculpting makes Santa Barbara a great product for an elegant dining room or a casual ranch home.

To learn more about this hardwood flooring option, visit Mohawk’s website at:

The Advantages of Cork Flooring

There are many advantages to cork flooring for both the consumer and the environment. We’ve come up with six benefits to cork flooring, and hopefully you will see how beneficial cork flooring will be for you!

Comfort and Smoothness

Cork flooring is one of the most comfortable and softest flooring materials available today. The secret to the comfort and smoothness is the cellular structure. Cork flooring is made up of a honeycomb like structure that contains 90% gas in each honeycomb. There is an average of 40 million of these honeycombs per cubic centimeter. This allows the cork to compress up to 40% without damage and return to its normal size. Cork is a great substitute to wood flooring because it’s as comfortable as carpet and has the wood look.

Safety and Health

There is a naturally occurring substance in cork called suberin that repels insects, mites and mold. Suberin will also prevent cork from rotting when wet and is shown to be naturally fire resistant as well. This fire resistant material won’t release any toxic gases when burned making cork one of the safest options for your household.

Noise Reduction and Insulation

The cellular structure mentioned above that makes up the cork flooring comfort, also reduces noise and vibration. Cork reduces impact noises when something is dropped on the floor or people/pets walk on the cork. Cork also has an insulation aspect that can help reduce heating costs in the winter and provide warmth when walking on the floor.


Cork flooring is one of the best looking wood flooring products out there today made without chemicals or paint. Cork flooring will provide your home with a natural wood flooring available in many different colors to match your home décor.

Environmentally safe

Cork is a renewable resource due to the way it is harvested. Cork oak trees provide cork material via their bark. They are harvested every 9-10 years by stripping off a layer of bark. They can do continual harvests through their lifetime and don’t require the tree to be cut down.


Cork is very durable and can withstand both pressure and force. This flooring can withstand abuse from people, pets, furniture, etc.

If you’re looking for comfort, durability an attractive floor and more then cork flooring is the way to go.

A StarFloors representative wouldbe happy to show you the full line up for Cork Flooring.Visit for more information.

LVT is the new Black!…Well, you know what we mean!

If your looking for stunning flooring that fits you budget take into consideration the hottest item in the flooring industry right now…Luxury Vinyl Tile (LVT). Luxury vinyl tile is a newer developed vinyl with a rugged backing system that comes in individual tiles and simulates the look of stone, marble, slate, and ceramic. The design possibilities are truly endless with LVT. Not only is LVT available in a range of colors and styles, but it is durable, beautiful, and affordable. Interested? Read on.

Luxury Vinyl Tile is a very high quality floor that is water resistant, mold resistant, harder to scratch, realistic looking, easy to clean, and it does not hold odors. LVT is an excellent option for busy households and pet lovers alike.

LVT can be used in residential kitchens, bathrooms, and basements. It also fits the needs of many commercial applications.

StarFloors Partners offer a wide variety of LVT to fit your needs, price range, and design aesthetic.

Two of our most popular come from Congoleum and Mannington. Take a look and don’t forget to visit their website for more information. (Click on the logo for more information)





  • Warmer and More Comfortable Underfoot than Ordinary Ceramic
  • Limestone Composite Construction Resists Cracking
  • Upscale 14″ x 14″ Nominal Tile Size
  • Install Full Tiles With or Without DuraCeramic Premixed Grout
  • Durable and Easy to Maintain
  • 20-Year Residential Limited Warranty against Fade, Stain and Wear Out











  • Sizes: 16″ x 16″
  • Edge Style: Contoured
  • Thickness: .157″ (4mm)
  • FloorScore Certified: Yes
  • Installation Type: With or Without Grout
  • Warranty: 20 Year

For more information contact StarFloors Flooring Specialist. Out team will help you choose the perfect Luxury Vinyl Tile for your home!

Contact Us Toll Free 866-503-STAR (7827)
Request a Quote HERE….(it takes less than a minute!)

The hottest flooring products of 2011

Dear StarFloors,

      I am looking to replace my floors. I’ve had hardwood floors for 13 years and I’ve considered refinishing them and making them look like new again. Here’s the problem….Refinishing floors is expensive and I would have to move out of my house for a few days. This is not really something I want to do.  I feel like my hardwood floors can’t withstand the elements of my house. I have grandchildren and they are really hard on my floors. My grandkids spill food, leave scratches and play rough!I love having my grandchildren over, but sometimes the messes they leave, give me a headache. There are only so many cleaning products I can use on my hardwood, and sometimes the cleaners just don’t do the trick!
      Besides my grandkids, I have an 80 lb. black lab that  loves to play, scratch and chew everything in sight. If that’s not bad enough, he won’t go outside in inclement weather. Do you know what that means? YEP!…..He goes inside! …On my hardwood floors!!! The ammonia from his urine has literally stripped my floors of their finish. Gross I know. But True. This place is a circus and my floors are taking all of the abuse!!!
      StarFloors, I need help! I need a product that is durable, reliable, and can withstand the environment of my crazy household. I’m trying to retire, so if you could keep it light on the pocket book that would be ideal. HELP!
Caroline V.

Thanks for writing us. We’re sorry to hear that your floors have taken such a beating, but your home sounds like the center of a lot of action and floors are an important role in keeping everyone happy. The good news is we have a product that your family will love! Not only your family, but  YOU will love it because you can keep the hardwood floor “look” that you currently have, but you will gain a durable, scratch resistant floor that is easy to maintain and clean.

The product we’re talking about is Luxury Vinyl Plank.
Luxury Vinyl Plank flooring (LVP) is considered by many to be the perfect blend of style and functionality. Current styles by major manufacturers have never looked better or more realistic. LVP also offers, in many cases, a more durable, tougher floor especially when it comes to handling scratches and water issues. If you are one of the many consumers considering luxury vinyl wood looking planks there are some things you will want to think about.

Design trends and engineering strategies for vinyl plank flooring are always evolving and adapting to consumer taste. As vinyl plank flooring continues to evolve it becomes easier to install for do-it-yourselfers and contractors. LVP is also more durable and versatile (as mentioned earlier).

LVP is engineered to protect your floor with a seamless and continuous surface that adds value to your home, and provides an option that is low-cost, low maintenance, and can easily adapt to your living space and decor.

There are also several finishes available in luxury vinyl planks. A smooth finish is what most consumers are familiar with. However, you can get a more realistic floor by using a plank that has ribbed, hand scraped or a finish with registered embossing.

Features and Benefits of DuraPlank II

  • Aluminum Oxide Plus ScotchGard
    Aluminum oxide plus ScotchGard protector with built-in stain and soil repellent makes your floor durable and simple to maintain
  • 100% Water Resistant
    The perfect flooring solution for bathrooms, laundry rooms and basements
  • Looks & Feels Like Real Wood
    With authentic hardwood textures on every plank you can create a beautiful hardwood look in any room of your home
  • Installation Choices
    DuraPlank II can be installed alone or in combination with
    Duraceramic tiles creating a custom look.
  • Lifelong Limited Warranty
    Congoleum DuraPlank II is so durable that is is backed by a Lifelong Limited Warranty

For more information on DuraPlank II visit

A StarFloors representative would be happy to show you the full line up for DuraPlank products and other LVP products available.
Visit for more information.

The StarFloors Flooring Guru

We Want Your Input!

Make Star Rewardz the Referral Rewards Program For You!

To All Our Fantastic Realtor Friends: We need your input on our referral rewards program. We are revising the rewards you receive. Would you prefer to receive $50 for each referral OR earn points to shop in a rewards catalog? Vote Now! Have a better idea? PLEASE, LET US KNOW!

Post a comment, or find us on facebook, LinkedIn, Twitter…
or email our Marketing Manager by clicking here.

StarFloors Pink-Out Day! Supporting Breast Cancer

Dallas Office Staff
StarFloors Annual Pink-Out Day was a huge success!
All accross the nation StarFloors staff members supported the cause by decking out in pink attire and participating in a “Decorate for the Cause” Contest.
Colorado Territory Manager celebrates Pink-Out Day!


Corporate Offices in Dallas Celebrate Pink-Out!


Senior Territory Manager, Erin Watkins, with her Pink-Out Showroom on Wheels!
National Breast Cancer Awareness Month educates women about the importance of early detection. More and more women are getting mammograms to detect breast cancer in its earliest stages. As a result, breast cancer deaths are on the decline. Encourage the women in your life to get mammograms on a regular basis. For more information visit
Decorate for the Cure Winner, Tony!


Making Our Mission Go-Pink!
StarFloors Go-Pink Day!
Decorate for the Cure ContestFacebook Fan Page Winner, Laura!

Summer Humidity: How It Effects Your Hardwood Floors

It’s Getting Hot Out There!
It’s Getting Hot Outside!
Cupping and Buckling Floors
Most people are not thinking about their floors when it comes to the heat and humidity associated with the summer months. However, those who have hardwood floors that cup and buckle during the summer months definitely recognize the weather shift in and outside of their home.
 Even the most expertly installed wood floors are subjected to cupping and buckling due to hardwood’s relationship with the temperature and moisture of the air surrounding it. Wood is a natural product that expands from moisture and contracts when less moisture is present. Remember, hardwood floors used to be trees living and thriving off of water (moisture).


Throughout the day, the temperature and relative humidity changes in air. In the morning the temperature is lower and the  relative humidity is higher. In most climates, mornings start out cool and humid, dew is on the grass and your wood floors are effected. As the temperature rises, the relative humidity decreases and the air is less moist. Then, when the sun sets for the day, the temperature falls and moisture levels rise in the air. Needless to say, you hardwood floors are subjected to tons of change and you need to prepared so that cupping and buckling does not become an issue with your floors.
Removing Moisture from  Your Home is the most effective way to prevent against cupping and buckling due to moisture in the air. There are a couple methods that work best when removing moisture from your home. Your air conditioner will remove moisture from the air when it is RUNNING. When the Air Conditioner is idle, it is not removing moisture from the air.
Some things to keep in mind when relying you air conditioner is that your air conditioner does not run as frequently during the night and morning when the relative humidity in the air is highest. This is because the outside temperature is generally lower when the sun is down. Therefore, you home is cooler and the air conditioner does not need to run as long. If you have an air conditioner that you can program, you may want to set it to run every couple of hours for a limited time to remove moisture from your home during the morning and evening hours.


Many homes have air conditioners that are too large for their home. Having an air conditioner that is too large for your home can be effective when it comes to air conditioning your home, but it is a detriment when it comes to removing moisture from your home. Larger air conditioners cool your house faster, meaning less time to remove moisture from the air. Air Conditioning manufacturers have helped this situation by making variable-speed equipment that runs longer. More run time means more water removal.
 The best solution for humidity control is central, or a whole house, dehumidifier. A good quality dehumidifier can remove around 6.5 pints of water per hour, every hour all day long. Portable dehumidifiers can also help, but can only remove around 2 pints of water per hour. Generally, portable dehumidifiers use more energy than a quality whole-house dehumidifier. Keep in mind that portable dehumidifiers are more efficient for single rooms as opposed to the whole house.
Keep Your Floors Beautiful by talking to a StarFloors Professional
A StarFloors professional can discuss all of these factors and more when you are choosing the best flooring for you. Different species of wood respond to these environmental factors differently. As always, we recommend discussing all of your concerns with your StarFloors professional. Our floor professional are the top in the industry and will guide you in making the best choice for you.

You can contact a StarFloors professional today call toll-free (866) 503- STAR or visit us online

Consider this our love letter to In-N-Out Burger!

Consider this our love letter to In-N-Out Burger!

In honor of the In-N-Out Burger going in next to our corporate office in Dallas, Texas, we’ve decided to dedicate today’s blog to the hamburger institution that is sure to change our lives… soon enough!

Did you know that there is a whole secret menu you can order off at In-N-Out? If you are familiar with the legendary burgers from In-N-Out then I am sure you know, but for those of us who are just days from getting to taste the awesomeness that is In-N-Out—it’s time for an education!

Once you’ve decided how much meat & cheese you feel like consuming, you can decide the add-ons you want on your delicious burger.

Know that a standard In-N-Out Burger will include the following:

  • a spread similar to thousand island dressing.
  • one slice of tomato (two if one won’t cover the entire bottom bun)
  • a portion of lettuce
  • Onions are always offered when you order. They come as a fresh slice by default, but chopped and grilled onions are available by request. The amount is constant regardless of the number of meat patties unless you ask for extra or lite of a condiment.
StarFloors and In-N-Out have one major thing in common- customer satisfaction comes first!
Keeping customers happy means giving them exactly what they want!
So, beyond the regular menu items, In-N-Out  also has a not-so-secretive menu available on their website
The secret menu is not exactly a “secret,” it’s just a compelation of some of the most commonly made request by In-N-Out customers.
Below are several off-menu ordering options to keep in mind to make your burger completely your own!
1. First of all you can order up to 4 hamburger patties, per bun! If you want a piece of cheese per hamburger patty call it a 4×4. Change up the hamburger to cheese ratio by calling it a 4x 2 , 3×2, or WHATEVER YOU WANT!
2. In-N-Out cooks the burgers medium-well by default. Ask for medium and enjoy a pink center in your hamburger patty!
3. You can flavor your patties by asking for mustard grilled- you hamburger patty will be grilled with a squirt of mustard so that the flavor is grilled into your burger.
4. You also have tons of options when it comes to onions. You can get the traditional chopped onions. Pump up your burger with grilled onions, chopped or whole! You can also get extra pickles, lettuce…whatever you want!
5. It doesn’t stop at onions- you can add some scrumptious chopped chilies to add some heat to your favorite In-N-Out burger! If you really love the chilis- ask for them on the side.
6. We don’t know why anyone wouldn’t love the melted cheesy goodness of the In-N-Out burger.
However, if you love your cheese cold- as for unmelted.
Drum roll please………….ANIMAL STYLE!
Animal Style is no secret, unless you’ve been living in a cave. Order your In-N-Out burger Animal Style and you’ll get a delicious burger with double spread, grilled onions, mustard grilled hamburger patties, and extra pickles.
If Animal Style is not for you, Check out these options!
No Meat?
In-N-Out respects the non-carnivorous consumer by offering a grilled cheese. You can deck out your grilled cheese with lettuce, tomato, onions, and sauce.
If you want a lighter choice go with the “wish burger.” The wish burger is a toasted bun filled with lettuce, onion, pickles, and spread.
Low Carb?
Skip the bun and get your favorite burger delivered between two leafy bunches of lettuce.
They call this burger “Protein Style”
No Carb?
Order the “Flying Dutchman” and get two meat patties with 2 pieces of melty cheese in the middle. The is is the most Atkins Diet friendly item on the menu!
There are also many options for customizing your fries and milkshakes at In-N-Out.
You’ll have to wait for our follow-up blog or you can visit
It’s inevitable that In-N-Out and StarPower/StarFloors Offices will have a long love affair on the Dallas Parkway together. We are confident that our dedicated staff will keep this establishment busy all times of day!
Welcome to Dallas In-N-Out!
We’re happy you’re here!

Welcome to our website! As we have the ability to list over one million items on our website (our selection changes all of the time), it is not feasible for a company our size to record and playback the descriptions on every item on our website. However, if you are an American with a disability we are here to help you. Please call our disability services phone line at (866) 503-STAR (7827) during regular business hours and one of our kind and friendly personal shoppers will help you navigate through our website, help conduct advanced searches, help you choose the item you are looking for with the specifications you are seeking, read you the specifications of any item and consult with you about the products themselves. There is no charge for the help of this personal shopper for any American with a disability. Finally, your personal shopper will explain our Privacy Policy and Terms of Service, and help you place an order if you so desire.